Publicity Campaign :D

PUBLICITY

Naturally an important part of reaching to the public and getting them to share the vision.
Our publicity as decided in an earlier post that we were using fly posting as a method of advertising. Our Motto is 'Conform To Diversity' a complete contradiction that kind of makes sense. We decided to use 'Absurdism' as a way of making our advertisements memorable for the audience and hopeful causing a buzz. for example below is the publicity poster for 'Layer Cake' The genius about this poster is the fact it uses simple graphics and images being completely unrelated especially the iconic iron. Although its presence on the poster is unknown until actually watching the film does it become clear.

We want to do something similar using  un-connected images that actually bear relevance to what we are trying to convey as a message.  As the paper itself is aimed at young people and young ideas. However not conforming to the idea that all young people are the same. Everyone is understanding of the fact the we are all being influenced all the time by pop culture however the only true time time that each of these very different scenes of people are only really merge together at one place in particular, music festivals. As everything is really and truly diverse and be groups of people explode from this scene every year. it is only then that you may find yourself rubbing shoulders with an 'Emo' kid  who normally goes to under ground clubs in central london when you yourself may only wear pink and goto the clubs all the footballers wives visit. But at a festival that all changes as everyone just embraces the scene that they are in and all the 'tribes' reunite as a unity of people who respect and understand each other even if it is only for the weekend. and we think thats brilliant and we want to really have that underlying respect within our newspaper we want it to really embrace everyone so each week after reading it you take a little something away with you which makes you want to read into it even more.

Our posters therefore are taking on the idea of absurdism with an image without making it completely one sided to a certain clique of person we are go into have images that we feel reflect teenage rebellion.

one:   Portaloos-------festivals

two:   Cigerettes-------rebellion

three: Sambuca--------Nights Out

AMYYYYY :D