Media Evaluation

How effective is the combination of your main product and ancillary texts?

Many media products that are created a have ancillary products used to promote them. An ancillary text is a text that is used to support your main product and in terms of media this is normally to help advertised and promote your product.

In the early stages of development within our product we were originally going to create the ancillary texts of that being a radio advertisement and a poster but through research we felt that perhaps the best route for us to take was to do a poster and also website as this would have more be more informative and also be better created as it was made using skills we already had and could build upon. Furthermore we also found great difficulty when trying to analyze a radio advertisement as it very hard to obtain and advertisement in the style which we were going to create ours
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When looking into creating a poster we first thought that It would be very formal and appear in places were teenagers would normally be such as in schools and places like coffee shops. When actually thinking about our ethos of the paper we decided that we were going to do fly posting as we felt this maybe a much more effective way of advertising and also it also appeals more to youth audience as it is rebellious.

Furthermore through the designs we produced we kept them very minimalist in order not to give too much away and also we felt that if each poster had a different tagline it would be more effective as the information on the products is very little but is a lot if you’ve seen all of the posters.

Further more using flyposting is an effective way of create a hype about our product. With fly posting there are generally quite large and quite in your face and are placed in very urban areas and upon places that people would see such as phone boxes and closed down shops. Further more it creates a hype because if it is seen and seen again with very little information then the audience will start to question as to what is about to come out onto the market thus creating a word of mouth type controversy on the product until it is eventually released .

Further more the pictures upon the posters aren’t very clear as to what they could be advertising and this another way in which we create cause controversy about our product. Our actual product and the ancillary text of the poster are simply linked through the branding of our logos and the unique design. We have researched into other newspapers and magazines and found that there are hardly any similar fonts or designs that could cause confusion of another product with ours.

Another ancillary text that we have created in order to help support and promote us is our website that we have created and designed in order to give our readers and a supportive online resource as well as having the newspaper. This also effectively helped us cross into another medium that being of the internet which helps us as product as it helps us to reach a wider audience. The website is much like the other ancillary product in design terms as it is quite simplistically designed but it also is very effective in portraying the youth culture message we are trying to put across and that also of being quite edgy and very distinctive.

Arron